Lines of Eternity: the new SS25 campaign by TBD Eyewear
The new Spring-Summer 2025 campaign by TBD Eyewear celebrates the perfect harmony between the classical architecture of the Eternal City and the boldness of contemporary design.
In a setting where the shadows and lines of monuments converse with the vibrant light of Roman afternoons, TBD Eyewear presents a collection that merges past and present, tradition and innovation, with its signature focus on Made in Italy craftsmanship and sustainability.
A gaze that transcends time
The campaign unfolds through iconic views and hidden details of the capital, narrating an aesthetic that doesn’t shout, but seduces with elegance and awareness. The images capture lingering gazes, suspended gestures, and details that define the wearer’s character.A visual tribute to the art of standing out, without excess, but with authenticity.
Detail of Leaf Eco Dark Havana | Bottle Green
The SS25 collection: sculpted volumes and new shades
The new TBD Eyewear SS25 collection invites us to reinterpret classic codes through a modern and sophisticated language. Three new models take centre stage:
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Leaf: the feline and provocative sensuality of a 1950s cat-eye, reimagined in a genderless and contemporary version.
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Mist: inspired by the Y2K aesthetic, with a sharp and futuristic cut.
- Gianni: a tribute to the ‘90s, reinventing the aviator style with a solid yet lightweight structure, thanks to the double acetate bridge.
Sustainable materials and an unprecedented colour palette
As with every TBD Eyewear creation, special care is dedicated to materials: each frame is handcrafted in Italy, using natural cellulose acetate and premium finishes.
For SS25, the colour palette expands with two new shades:
- Golden Havana: a warm, dynamic, and irregular pattern that recalls a summer sunset, where amber and deep tones blend naturally.
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Plum: a bold and sophisticated shade combining a burgundy front with animalier-patterned temples, creating a striking visual contrast.
Elegance is in the details
The Lines of Eternity campaign is not only an homage to Rome, but also an invitation to experience style as a true form of self-expression, balanced between shape and substance, design and sustainability.
Each frame tells a story.
Each lens is a filter on the world.
Each gaze is a statement of style.
